This page features an introduction to several valuable professionals who have strongly inspired me through various common achievements. He does include the following individuals: Antony THIODET (Added Value) – Marshall GLICKMAN (G2 Strategic) – Frederic LONGUEPEE (Girondins de Bordeaux) – Lionel MALTESE (Kedge Business School) – Brian GAINOR (4Front) – Alex FERRER (Euroleague Basket-Ball)



Antony did manage ASVEL Basket and the Lyon Arena project during the previous decade. Former Adidas Soccer Marketing Manager in Europe, he was appointed Managing Director of Occade sport (which became a subsidiary of CANAL+) as long as coordinating ASVEL operations. He modified the whole organization into a top professional club with strong marketing revenues and several community/academic-related assets, including several domestic trophies. In addition to various duties of consulting, he has raised a unique sales academy (TFB) embedded within his consultancy, endorsing and adapting north-american practices to dozens and dozens of French sport rights holders.



Former NBA Media Sales Director and Portland Trail Blazers President, he runs its own corporation G2 Strategic and has served as a consultant to a range of clients linked with some of the greatest projects in the world (New stadium of Roland Garros, Many Sports Franchises, ATP Tournaments, etc.).
Marshall has been part of the implementation of a new Ticketing Program for ASVEL Basket after advising the Euroleague and developing significantly new revenues and attendance.
Many major European stakeholders (LFP, LaLiga, etc.) team up with Marshall who remains a pioneer in America.




Frederic headed the business operations of two of the most established sports brand in the French industry. He was at the core of the process of transforming the French Federation of Tennis and Roland Garros into a true business-oriented institution. He joined Paris Saint-Germain to define and roll out the new brand/business program initiated by the Qatari ownership in 2012. Accomplishments with the club of Paris were remarkable and countless. Whilst on board at the Paris 2024 OG, Frédéric has been appointed president of the Ligue 1 “Girondins de Bordeaux” club following the acquisition from a group of North-American investors (GACP).




malteseLionel MALTESE
Professor at the University of Aix-Marseille (CERGAM Laboratory IAE Aix en Provence) and Master’s Sport Program Manager at Kedge Business School Marseille, Lionel has became a scholar of Sport Event and is currently collaborating with various tennis entities such as Roland Garros, BNP Paribas and Open13.





Brian is a former sport marketer at GMRMarketing & the founder of the outstanding website Partnership Activation, that used to be a great resource of marketing insights, focusing on activation tactics and New Media. Brian made himself available to discuss and share experiences on business practices when I was writing my final paper. Currently VP of innovation at 4Front, he is serving the entertainment and sport world with innovative solutions regarding engagement and business development.




EUROLEAGUE Basket-Ball, through its CEO Jordi Bertomeu, does a tremendous job promoting and raising basketball to the level where it brings incredible value to fans, sponsors and local markets. Thanks to the necessary development of a specific model, they have built in a few years an outstanding product standing out from other European leagues. Working closely with them through the participation of ASVEL Basket in the Euroleague & Eurocup, I can testify that they (Alex Ferrer – Marketing Director) stand for a high controlled league where every feature make sense in order to optimize the sustainability of the league.